Beltappo

PRESS RELEASE

New Novelty Closure Targets The "Final Frontier" of
Beverage Packaging

Bainbridge Island WA - Beltappo Inc. and Novelty Group LLC have teamed up to create the new Novelty Closure that looks to exploit the last remaining real estate available in beverage packaging. The patented synthetic bar top closure features a hollowed interior that can hold a charm or promotional item inside the capped chamber that is unlike anything else in the marketplace.

The innovative Novelty Closure was designed by Brad Joubert, President of Novelty Group, LLC and is produced and distributed by Beltappo Inc., a leading synthetic wine closure manufacturer.

"As a kid I wanted to invent a flying car... well, we're not there yet, but I
was sure I could figure out a way to make something special out of a bottle closure and I think we did" said Joubert, who came to the idea for the Novelty Closure while pursuing his wine making hobby.

"The idea is all about providing something unexpected and fun," said Joubert who often refers to the inside of the closure as the "final frontier"
of beverage marketing. While most of the creative interests, investments and developments of the past were reserved for the label or bottle design, the newest design named the Novelty Closure is focused on the closure itself.

"The promotional possibilities are only limited by the imagination of the marketers, anything from a charm, token, game piece or a piece of the Berlin wall could be included," said closure producer and President of Beltappo Inc, John Belforte. "Bottles with the Novelty Closure will attract the attention and create exciting branding opportunities for wineries, distilleries, and olive oil producers."

"The Novelty Closure is an exciting design, with broad market appeal offering unique benefits to all parties. It's a tremendous way to create interest in a brand, increase sales, and reward customers," said Belforte. The Novelty Closure will be available for retail buyers as well as beverage manufacturers in customized bulk packs. Pricing and additional product information is available upon request to Beltappo, Inc.

About Beltappo
As a leader in synthetic bottle closure arena, the leadership of Beltappo believes in producing functional, innovative and effective packaging, which offers major benefits to marketing and branding departments, winemakers, retailers and consumers. "Holiday, special events, private bottling's, new brands, wine clubs and charitable foundations are potential users of this value added closure product. Too, it has great retail and tasting room appeal and compliments our Beltappo Wine Topper retail product."

About Novelty Group
At Novelty Group, LLC we search for unparalleled uniqueness in our business partners, projects and services. This approach is based on a view that it is our charge to discover and develop the genuineness about a consumer interaction with a product in a way that will promote what is right or spectacular about both.